Reporting to the Social Media Lead, the successful candidate is someone passionate about marketing communication, storytelling, and delivering innovative content.
As we build our social media team, an in-house content hub which is agile, responsive with a finger on the pulse is vital to implementation of our social media and brand strategy.
In this role you will be at the forefront of creating and delivering engaging content across our digital platforms that connects with our consumers by bringing the stories of our brand strategy to life.
 Reporting directly into the Social Media Lead, the role will be responsible for the telling Aer Lingus brand stories through video and activations. This candidate will ideate, develop, and produce social media content, acting as the editor across all social platforms.

• Work closely with the social media lead and wider social media team to drive the social media content strategy for Aer Lingus
  Work with agencies, publishers, platforms (directly and indirectly) to create social media content plans that connect with customers to maximise engagement
• Build relationships with key online publishers to deeply understand ad platforms and identify opportunities to be first mover in this space
• Work collaboratively with many internal and senior stakeholders to ensure alignment of social media content with business needs, product pipeline and announcements
• Work alongside the Content Hub team to develop content
• Provide inspirational and creative thought leadership on ways to reach and gain attention of target audiences; planning on an annual basis with the Head of Social Media.
• Work closely with brand sponsorships
• Work in-house to storyboard and produce content for Aer Lingus social media channels
• Be a videographer and a photographer at key consumer brand moment and Aer Lingus events in Ireland.
• Travel internationally to cover brand events and sponsorships independently.
• Develop relationships with brand sports ambassadors 
• Contribute to and help shape the Aer Lingus social media strategy 
• Be a journalist. Be the eyes and ears on the ground for the Social Media team by surfacing interesting stories about our colleagues and our consumer to deliver our brand strategy
• Provide out of hours support and event coverage on an ad-hoc basis as part of the wider Aer Lingus Social Media team
• Establish goals and clearly defined metrics of success to measure brand sentiment, quality of content, audience growth, engagement, and content reach.
• Compile weekly performance reports, quarterly reviews and social trends analysis, to keep to date and drive performance and innovation.
• Manage a social media production budget in line with the overall marketing spend

Essential Qualifications/Experience:

• 3 years plus experience in design/videography/content creation/editing 
• Excellent knowledge of marketing discipline/processes and the social media landscape. 
•  Fluent in English, both written and spoken  
• Eligible to live and work in the EU  
• Provide 3 verifiable references  
• Able to pass a 5 year security background check* 

Essential competencies/skills:

• Strong communication skills with experience of storytelling through content 
•  Experience managing third-parties digital content agencies  
•  Proven interpersonal skills with the ability to build and maintain positive professional relationships 
• Good analytical skills with the ability to interpret and present complex information in simplified terms 
• Proven ability to work on own initiative and as a member of a team 

Desirable Criteria 

• High energy and passion for social media, brand and people   
• Excellent project management skills  
• Proven ability to identify early-stage trends in social practice and opportunities for innovation 
• Experience in  creative/content development. 

Closing Date: 4th December 2024